'BMJ started out over 170 years ago as a medical journal... Now, as a values-driven company and global brand, we work with the vision of doing what we can to contribute to creating a 'healthier world'. We do this by helping medical organisations and clinicians tackle today’s most critical healthcare challenges... Our expertise extends from publishing and medical education to clinical decision support and quality improvement to enhance day to day decision-making and healthcare delivery. However, our core objective remains unchanged. We continue to support medical professionals and institutions around the globe. BMJ advances healthcare worldwide by sharing knowledge and expertise to improve experiences and outcomes.'