World No Tobacco Day 2026: Unmasking the appeal – countering nicotine and tobacco addiction
17 October 2025
https://www.who.int/news/item/17-10-2025-world-no-tobacco-day-2026--unma...
EXTRACTS:
The World Health Organization (WHO) today announced the theme for World No Tobacco Day 2026: “Unmasking the appeal – countering nicotine and tobacco addiction.” The campaign will expose how the tobacco and nicotine industry continues to reinvent and repackage its products to hook a new generation, particularly children and adolescents, while evading stronger tobacco control measures worldwide...
“Young people are being targeted by design,” said Vinayak M Prasad, Head of the No Tobacco Unit, WHO. “Flavours, slick packaging, and deceptive marketing are being used to make highly addictive and harmful products seem fashionable. The result is a cycle of addiction threatening to undo years of tobacco control progress.”
HIFA profile: Neil Pakenham-Walsh is coordinator of HIFA (Healthcare Information For All), a global health community that brings all stakeholders together around the shared goal of universal access to reliable healthcare information. HIFA has 20,000 members in 180 countries, interacting in four languages and representing all parts of the global evidence ecosystem. HIFA is administered by Global Healthcare Information Network, a UK-based nonprofit in official relations with the World Health Organization. Email: neil@hifa.org