Communicating health research (114) Five ways media and journalists can support climate action (4) Logos, ethos, pathos

7 October, 2022

Sam,

I was talking with a friend in London about classical literature and public debate. Aristotle apparently wrote that public and group conversations are a combination of Logos - the facts, Ethos - the emotional and body language presentation of the speaker, and pathos - the emotional and body language of the audience.

People tend to listen and attend to the words (logos) of people they know and like and trust. So HIFA getting to be known may be a help?

As we have discussed before, Cristiano Ronaldo has 420,000,000 followers and Nicki Minage (a singer) has 12,000,000 followers.

Perhaps we need to start playing football and or singing?

R

HIFA profile: Richard Fitton is a retired family doctor - GP. Professional interests: Health literacy, patient partnership of trust and implementation of healthcare with professionals, family and public involvement in the prevention of modern lifestyle diseases, patients using access to professional records to overcome confidentiality barriers to care, patients as part of the policing of the use of their patient data Email address: richardpeterfitton7 AT gmail.com