Use of engaging social media to disseminate accurate information and call out disinformation (2)

28 May, 2026

Re: https://www.hifa.org/dgroups-rss/use-engaging-social-media-disseminate-a...

Dear Margaret and all,

Many thanks for your message raising the potential benefits of working with social media influencers to disseminate reliable healthcare inforamtion and to protect people from misinformation.

Yesterday I was in a WHO webinar and one of the presenters was Monta Reinfeld, who works in social media at WHO Geneva. She gave an excellent brief presentation on how WHO is already very active in this area. They work with lots of social media influencers, supporting them to distribute reliable healthcare information. Furthermore, the influencers interact as a community of practice. I think they would have a lot top learn from us and vice versa. The group is calloed FIDES. I have just joined their LinkedIn group and invited them to join us also: https://www.linkedin.com/company/who-fides/

Best wishes, Neil

HIFA profile: Neil Pakenham-Walsh is coordinator of HIFA (Healthcare Information For All), a global health community that brings all stakeholders together around the shared goal of universal access to reliable healthcare information. HIFA has 20,000 members in 180 countries, interacting in four languages and representing all parts of the global evidence ecosystem. HIFA is administered by Global Healthcare Information Network, a UK-based nonprofit in official relations with the World Health Organization. Email: neil@hifa.org

Author: 
Neil Pakenham-Walsh