I think there may be some lessons in this article by Pelagie Boko-Collins (Sightsavers’ country neglected tropical disease manager for Benin) on how programmes and initiatives can adapt their messaging in the face of Covid-19.
Opening para for the article:
Once it became clear that the water, sanitation and hygiene (WASH) activities we use to combat neglected tropical diseases (NTDs) could help stop the spread of COVID-19, we lost no time in putting a plan in place. https://www.sightsavers.org/blogs/2020/11/wash-initiative-adapted-respon...
HIFA profile: Julie N Reza is a UK-based specialist in communications for biosciences, global health & international development (www.globalbiomedia.co.uk). She predominantly works with NGOs and not-for-profit organisations. Previously she was the senior science editor at TDR, based at the World Health Organization (WHO) in Geneva; prior to this she worked at the Wellcome Trust, UK, leading educational projects on international health topics including trypanosomiasis and trachoma. She has a PhD in immunology and a specialist degree in science communication. She also has several years research and postgraduate teaching experience. She is a member of the HIFA Steering Group and HIFA Social Media Working Group. www.hifa.org/people/steering-group
Email: naimareza AT hotmail.com