Just seen your mail. Was travelling yesterday. Thanks for your mail.
In my experience when we worked in Cross River State Nigeria in 2004/5 to reduce sero-prevalence of HIV/AIDS wee went beyong TV, Radio, News papers, fliers etc. We engaged people and communities directly - market women, school and college students, primary school pupils, unemployed youths and such groups, travellers and drivers in motor parks, boats / water front, etc who are usually left out of Grand communication plans. We used traditional institutions, religious leaders and opinion leaders in villages and town criers. Methods that the African traditional society used to use to disseminate news and information before colonisation. Mind you there were no sophisticated media!.
I notice that Nigeria Federal Ministry of Health used the same method when Ebola tried to enter Nigeria in 2014, to reach all 180 million Nigerians in the shortest possible time to achieve the incredible results that it did.
I think DRCongo needs to use same tried and tested method to reach every citizen in that country. I am sure that like in Nigeria only very few have access to the regular media in DRCongo. Sadly. So they have to be reached by other methods
HIFA profile: Joseph Ana is the Lead Consultant and Trainer at the Africa Centre for Clinical Governance Research and Patient Safety in Calabar, Nigeria. In 2015 he won the NMA Award of Excellence for establishing 12-Pillar Clinical Governance, Quality and Safety initiative in Nigeria. He has been the pioneer Chairman of the Nigerian Medical Association (NMA) National Committee on Clinical Governance and Research since 2012. He is also Chairman of the Quality & Performance subcommittee of the Technical Working Group for the implementation of the Nigeria Health Act. He is a pioneer Trustee-Director of the NMF (Nigerian Medical Forum) which took the BMJ to West Africa in 1995. He is particularly interested in strengthening health systems for quality and safety in LMICs. He has written Five books on the 12-Pillar Clinical Governance for LMICs, including a TOOLS for Implementation. He established the Department of Clinical Governance, Servicom & e-health in the Cross River State Ministry of Health, Nigeria in 2007. Website: www.hriwestafrica.com Joseph is a member of the HIFA Steering Group: http://www.hifa.org/people/steering-group
jneana AT yahoo.co.uk