WHO/UNICEF/ICRC: Risk Communication and Community Engagement Preparedness and Readiness Framework: Ebola Response in the Democratic Republic of Congo in North Kivu
Extracts below. Full text here: http://apps.who.int/iris/bitstream/handle/10665/275389/9789241514828-eng...
'Risk Communication and Community Engagement is an essential part of any disease outbreak response. Risk communication in the context of an Ebola outbreak refers to real time exchange of information, opinion and advice between frontline responders and people who are faced with the threat of Ebola to their survival, health, economic or social well being.'
'To effectively implement risk communication and community engagement, response teams must approach community leaders and members in a manner that seeks first to understand their perspectives, solicits their inputs, shares information, and engages them in the response to the outbreak. In addition, information must be shared in a manner that allows individuals and communities to learn (receive information and ask questions) and to make informed decisions about how to protect themselves, their families, and communities.'
'Mass media, social media, and traditional media is normally used to communicate with big audiences and generally reach large groups of people e.g. through journalists, radios, TVs, social media, SMS,
WhatsApp, theatres, etc. The narratives delivered must be culturally appropriate, simple and easy to understand while providing relevant information for informed decision making.'
Best wishes, Neil
Coordinator, HIFA Project on Information for Citizens, Parents and Children:
Let's build a future where people are no longer dying for lack of healthcare information - Join HIFA: www.hifa.org
HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 18,000 members in 177 countries, interacting on five global forums in three languages. He also currently chairs the Dgroups Foundation (www.dgroups.info), which supports 800 communities of practice on international development, health and social justice. Twitter: @hifa_org FB: facebook.com/HIFAdotORG firstname.lastname@example.org