WHO: Addressing vaccine hesitancy

11 July, 2018

I’d like to call attention to a new publication just posted on the WHO web site [http://www.who.int/immunization/programmes_systems/vaccine_hesitancy/en/]: A guide for exploring health worker/caregiver interactions on immunization. The guide is intended to inform actions to improve satisfaction and service quality for parents/caregivers, to enhance completion of the vaccination schedule.

After summarizing the importance of health workers’ knowledge, attitudes and practices for enhancing or discouraging uptake of vaccination, the guide offers adaptable guidance and tools to support the various stages of planning, implementing, analyzing, and using the findings of a local study to inform the design of interventions. The many annexes include sample question and observation guides, a sample plan for training interviewers, and recommendations on conducting qualitative research. While focused on vaccination, the guide may inform data-gathering on the role of health workers in a variety of programs.

In addition to this new publication, the web page includes links to many other excellent resource materials on diagnosing factors influencing vaccination coverage as well as training health workers in managing pain associated with vaccination and in handling difficult conversations parents who have concerns about having their children vaccinated.

HIFA profile: Michael Favin is Vice President of the Manoff Group, which provides assistance in communications and behavior-centered programming to nutrition, health, environment, water, and HIV/AIDS programs. He has over 30 years of experience in international public health in more than 25 countries in Africa, Asia, and Latin America. He has facilitated behavior change and communication strategy design, planning, implementation, and evaluation in many critical public health areasincluding child health and nutrition, school health and nutrition, maternal and neonatal health, and environmental health. mfavin AT manoffgroup.com