Lack of knowledge, misinformation and duplicitous marketing are contributing to millions of deaths every year...
'Between January 1 and today—World No Tobacco Day—tobacco use will have killed nearly 3 million people across the globe. About another 4 million will die before the year’s end. Approximately 1.1 billion people around the world smoke, and 80% of them live in low- and middle-income countries.
'These are troubling statistics, to say the least. But just as troubling is the number of people who are unaware of the health risks posed by tobacco use. Over the last several decades, tobacco companies have spent many tens of billions of dollars on duplicitous marketing tactics to turn more people into smokers and keep them addicted. Their deceptive strategies to advertise their lethal products in low- and middle-income countries, like sponsoring concerts and soccer games, are particularly effective in masking the dangers of tobacco.
'The scale of this global epidemic — and the misinformation fueling it — is daunting...'
Best wishes, Neil
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HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 18,000 members in 177 countries, interacting on five global forums in three languages. He also currently chairs the Dgroups Foundation (www.dgroups.info), which supports 800 communities of practice on international development, health and social justice. Twitter: @hifa_org FB: facebook.com/HIFAdotORG firstname.lastname@example.org