Below are the citation and abstract (and a comment from me) of a new paper in the American Journal of Obstetrics and Gynecology. (restricted access - full text may be requested here:
CITATION: Sharma BB, Loxton DJ, Murray H,et al. A first step to improving maternal mortality in a low-literacy setting; the successful use of singing to improve knowledge regarding antenatal care. Am J ObstetGynecol 2018;219:615.e1-11. https://www.ajog.org/article/S0002-9378(18)30830-5/fulltext
BACKGROUND: Preventable maternal mortality is related to delays inrecognizing the problem, transport to a facility, and receiving appropriate care on arrival. Reducing maternal mortality in low-literacy settings isparticularly challenging. In the rural villages of Nepal, the maternal mortality rate is among the highest in the world; the reasons include illiteracy and lack of knowledge of the needs of pregnant women. Culturally, singing and dancing are part of Nepalese daily life and present an opportunity totransmit knowledge of antenatal care and care at birth with a view toreducing the first 2 delays.
OBJECTIVE: We hypothesized that health messages regarding the importance of antenatal care and skilled birth assistance would be effectively transmitted by songs in the limited literacy environment of rural Nepal.
STUDY DESIGN: We randomly grouped 4 rural village development committees comprising 36 villages into 2 (intervention and control) clusters. In the intervention group, local groups were invited to write song lyrics incorporating key health messages regarding antenatal care to accompany popular melodies. The groups presented their songs and dances in afestival organized and judged by the community. The winning songs were performed by the local people in a song and dance progression through the villages, houses, and fields. A wall chart with the key health messages wasalso provided to each household. Knowledge of household decisionmakers (senior men and women) was assessed before and after the intervention and at 12 months using a structured questionnaire in all households that also assessed behavior change.
RESULTS: Structured interviews were conducted at baseline, immediately postintervention in the control and intervention areas (intervention n=735 interviews, control n=775), and at 12 months in theintervention area only (n=867). Knowledge scores were recorded as the number of correct items out of 36 questions at baseline and postintervention, and of 21 questions at follow-up. Postintervention, test score doubled in the intervention group from a mean of 11.60/36e22.33/36 (P<.001), with no practically significant change in thecontrol population (17.48/36e18.26/36). Improvement was greatest among the most illiterate members of the community (6.8/36e19.8/36,P<.001). At 12 months follow-up, a majority of the participants (63.9%) indicated that they provided information learned from the songs to their neighbors and friends, and 41.3% reported still singing the songs from the intervention.
CONCLUSION: The use of songs bypassed the limitations of literacy incommunicating health messages that are key to improving maternal care inthis low-literacy rural setting within a developing country. The improvements were maintained without further intervention for 12 months. With appropriate sociocultural adaptation to local contexts, this low-cost method of community education may be applicable to improving maternal healthknowledge and behavior change in other low-resource and limited literacy settings that may lead to reductions in maternal mortality.
Comment (NPW): Singing and drama have long been recognised as important methods of health education. It would be interesting to understand more about how their impact can be enhanced and sustained.
Best wishes, Neil
Coordinator, HIFA Project on Information for Citizens, Parents and Children:
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HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 19,000 members in 177 countries, interacting on six global forums in four languages. Twitter: @hifa_org FB: facebook.com/HIFAdotORG firstname.lastname@example.org