Introduction below. Full text here: http://www.jointlearningnetwork.org/news/how-to-effectively-communicate-...
Universal health coverage (UHC) has become a unifying movement for global health reform. Today, public health officials in most low- and middle-income countries are designing and implementing strategies that aim to accelerate progress toward UHC and global compacts are in place to galvanize change.
With all this momentum for change, challenges remain. Despite strong commitment among health sector leaders to achieve UHC by 2030, understanding and buy-in varies greatly among wider stakeholder groups.
Realizing UHC requires deliberate, tailored communication strategies that increase engagement and knowledge, and create support for change among a diverse group of stakeholders. Each stakeholder group – including political leaders, health care purchasers, providers, patients, suppliers and civil society groups – demands a different set of messaging, information, and modes of communication, whether it be to raise awareness or secure a consensus on a decision that can drive the UHC agenda forward...
Best wishes, Neil
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HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 18,000 members in 177 countries, interacting on five global forums in three languages. He also currently chairs the Dgroups Foundation (www.dgroups.info), which supports 800 communities of practice on international development, health and social justice. Twitter: @hifa_org FB: facebook.com/HIFAdotORG firstname.lastname@example.org