(with thanks to Global Health Now)
Big Pharma Tells Moms Not to Worry About Superbugs
The ads take clear aim at stressed, hassled moms.
“Breathe,” one ad encourages moms. “Pour a glass of wine ? Prepare your family the chicken. Whether the label says ?‘no antibiotics’ or not, the meat and milk you buy is free of harmful residues from antibiotics.”
But Elanco, a livestock drugs company, is behind the PR campaign ? “a classic strategy to divert the debate about residues rather than focusing on the core issue, which is the selection for resistant bacteria in the live animals due to the constant exposure to those drugs on the farm,” says epidemiologist Thomas Van Boeckel.
(And yes, the ads are sexist, too.)
Best wishes, Neil
Joint Coordinator HIFA Project on Information for Prescribers and Users of Medicines
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HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 18,000 members in 177 countries, interacting on five global forums in three languages. He also currently chairs the Dgroups Foundation (www.dgroups.info), which supports 800 communities of practice on international development, health and social justice. Twitter: @hifa_org FB: facebook.com/HIFAdotORG email@example.com