(with thanks to Global Health Now)
'An “amazing cure for cancer” can be found in a species of moss, but the pharmaceutical industry is holding it back, claims a 2-minute video. Never mind that it’s entirely false - it got your attenntion.
'Partway through, the video comes clean as a fake. Created by McGill University’s Office for Science and Society, the marketing “Trojan horse” is designed to highlight the ease with which viral junk science videos tour the internet peddling conspiratorial ideas. The video has been criticized as insensitive to vulnerable patients and their families seeking hope?but to its creator Jonathan Jarry, it’s a reminder to “Be skeptical. Ask questions.”
Best wishes, Neil
Let's build a future where people are no longer dying for lack of healthcare information - Join HIFA: www.hifa.org
HIFA profile: Neil Pakenham-Walsh is coordinator of the HIFA global health campaign (Healthcare Information For All - www.hifa.org ), a global community with more than 18,000 members in 177 countries, interacting on five global forums in three languages. He also currently chairs the Dgroups Foundation (www.dgroups.info), which supports 800 communities of practice on international development, health and social justice. Twitter: @hifa_org FB: facebook.com/HIFAdotORG email@example.com